Gentli Shoes — the data behind 30 years.
A 30-year-old footwear retailer took its web channel from a rounding error to nearly a third of total sales — closing an 11-point gap with Zara, then overtaking it in 2023 and 2024.
Highlighted years are the two in which Gentli's online share ran ahead of Zara / Inditex globally. Verified in audited records.
Web share of total sales 2019 baseline → 2024 peak
Web sales growth 2019 → 2024
Gentli 2024 vs Zara / Inditex global online sales share