Insights · MARKETING

Feeding ads real data, not guesses

Server-side conversions and live feeds change how Meta and Google optimise.

Ad platforms are only as smart as the data you give them. Feed them a stale catalog and browser-only tracking, and they optimise against a blurry picture — showing ads for out-of-stock products and mis-attributing sales.

Live product feeds keep your catalog current in Meta and Google, so you never pay to advertise something you can't ship. Server-side conversion tracking sends real orders back to the platforms, so optimisation runs on revenue, not just clicks.

Wired through Integrohu, this data flows from the same source of truth as your store and ERP. The result is simple: budgets that follow real results, and reporting you can actually trust.

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