Case study · RETAIL

Multi-brand store, one catalog

Three separate storefronts and 40,000 SKUs, consolidated onto one e-commerce platform with live ERP sync.

Catalog
40k SKUs
Stores merged
3 → 1
Sync
Real time

The challenge

The client ran three separate online stores on different systems, with overlapping stock and no shared view of inventory. Products were maintained by hand in each store, prices drifted, and out-of-stock items kept selling. Growth had made the manual approach impossible to sustain.

Our approach

We rebuilt the storefront on a single e-commerce platform architected for a large catalog, then connected it to the ERP through Integrohu. Stock, pricing, and product data now sync in real time in both directions. Category, variant, and search structures were designed to stay fast as the catalog grows.

The result

One catalog, one source of truth, and no more overselling. Product maintenance dropped to a single place, pricing stays accurate everywhere, and the store handles seasonal spikes without slowing down.

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